What's Your Story?
Since its foundation in 2006, Mr Perswall has promoted creativity and playfulness by offering innovative wallpaper murals to a curious and design-oriented clientele. As a way to continue this path we decided to ask a few of the most interesting creative minds of today to design a wallpaper mural of their own. We asked - what's your story? and they replied, using wallpaper as their canvas. The solutions and answers were as numerous as the participants but what they all share is a unique and deeply personal expression. What's your story is also an open-ended, ongoing question which we hope will inspire our customers to experiment with how wallpaper murals can be used to express their personal taste.
1 - Louise Campbell
The rules in Louise Campbell’s studio are: always start from scratch, find the core of the issue, dare to be different. Three simple rules she’s applied to all of her work since the opening of her eponymous studio in 1996. After successful partnerships with international producers such as Hay, Royal Copenhagen and Muuto the time has now come to Mr Perswall to be turned inside out and scrutinized. What is the core of a wallpaper and how can it be made like it’s never been made before?
2 - Form Us With Love
When Swedish Elle Decoration named Form Us With Love ”designer of the year” 2013 their motivation was – "Form Us With Love does everything right! Their open-minded and natural way of collaborating with different companies as well as the curiosity with which they approach novel expressions and ways of working is a success story". With such praise it’s no wonder producers are lining up to work with the Stockholm-based studio. For Mr Perswall they made a wallpaper born out of that very open-mindedness and curiosity for which they’ve been recognised. We got in touch with Jonas Petersson and asked him to tell us a little bit more about wallpaper, temperature and creativity.
When Residence magazine proclaimed EldingOscarson Architects of the year in 2013 the statement was “For their own balance between the surprising and the evident”. Johan Oscarson and Jonas Elding themselves describe it as a will to remain being challenged by an eclectic array of tasks in architecture and design, to see how their joint effort can contribute to new solutions, ways to live and spaces to enjoy. “We feel we’ve succeeded when we surprise ourselves; when our projects are relevant to the user and the site and feels unique. Every project should be real and tell it’s own story” they say and indeed it seems they have every reason to be pleased.
4 - David Carlson
”In order to feel good at home you must surround yourself with personal things, things you are comfortable with”, David Carlson ought to know. For the past 25 years he has been working in the forefront of the international design scene as a design strategist and creative director, with commissions on several different continents, he stands with his feet firmly planted in the design world.